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Pritchard EV Partners with Cobb County, Georgia to Demonstrate World’s First REE P7-C Demo Chassis Cab

Updated: Apr 26

New technology through Pritchard EV brings the next generation of electric commercial trucks to America


FOR IMMEDIATE RELEASE, CLEAR LAKE, IA AND MARIETTA, GA – April 25, 2024Cobb County, Georgia, recognized as a national leader in municipal fleet electrification, is set to begin its demo program with the first-ever P7-C demo chassis cab manufactured by REE Automotive Ltd. (Nasdaq: REE), an automotive technology company and provider of full by-wire electric trucks and platforms. This demonstration of the P7-C’s features and capabilities is being held through Pritchard EV, the only REE dealer with a national footprint.


As part of the demonstration, Cobb County plans to hold an Electrification Showcase for the local chapter of NAFA Fleet Management Association to increase exposure to the unit among industry experts. That event will be held on Wednesday, May 1, at 11 a.m. EST at the Cobb County Fleet Management and Cobb County Sheriff’s Office, 1825 County Services Pkwy, Marietta, GA 30008.


Al Curtis with REE P7-C at NTEA, March, 2024

“Cobb County has added more than 65 electric vehicles, 150 hybrid police vehicles, 24 bi-fuel vehicles, the first electric prisoner transport van, so the REE P7-C chassis cab will be another innovative move for Cobb County,” said Al Curtis, Cobb County Fleet Manager and member of the Fleet Managers Hall of Fame. “Cobb will continue to take the road less traveled by demoing vehicles with new technology to diversify the vehicle and equipment landscape.”


The world’s first demonstration chassis cab came off the production line in December and arrived in the United States in February. It has been upfit with a KUV service body through Knapheide, one of Pritchard EV’s upfit partners, and is now being demonstrated to leading national fleets. Cobb County, Georgia, will test the chassis cab’s capabilities addressing the unique needs of the municipal fleet space.


“Cobb County is a perfect destination for this demonstration chassis cab by REE,” said Ryan Pritchard, Chief Revenue Officer and fifth-generation member of the founding Pritchard family. “Their willingness to break down barriers and demonstrate the benefits of fleet electrification is world class. Al Curtis and his team are the types of visionaries who will move us into an emissions-free future, and we couldn’t be more excited to partner with them.”


“We are thrilled to showcase the capabilities of our full by-wire P7-C commercial EV to Cobb County, demonstrating the benefits of our modular, software-driven approach,” said Tali Miller, chief business officer of REE Automotive. “This demonstration, in partnership with a leading player such as Pritchard EV, is a significant step forward as we look to grow our order book and give fleets real-world experience with our vehicles. It is one thing to read and hear about the technology, but the experience of getting behind the wheel of the world’s first certified full by-wire vehicle is really where fleets will see that this vehicle is a game changer.”


REE completed Federal Motor Vehicle Safety Standards (FMVSS) certification of the full by-wire P7-C in January and shipped the first-ever chassis to Pritchard EV in an event that has been highly anticipated since Pritchard and REE announced their partnership in 2023. REE vehicles through Pritchard EV offer fleets a zero-carbon upgrade to traditional Class 4 commercial and fleet vehicles, and the benefits of an ultra-modular electric vehicle platform. REE’s proprietary REEcorner® technology, which the P7-C is built on, is designed for serviceability, safety and to drive down total cost of ownership (TCO).


About Pritchard EV

Pritchard EV is a subsidiary of Pritchard Companies, a family-owned national automotive enterprise and provider of Tier 1 fleets, supplying everything from chassis to upfitting, and registration to logistics. For more product and services information, visit


About REE Automotive

REE Automotive (Nasdaq: REE) is an automotive technology company that allows companies to build electric vehicles of various shapes and sizes on their modular platforms. With complete design freedom, vehicles Powered by REE® are equipped with the revolutionary REEcorner®, which packs critical vehicle components (steering, braking, suspension, powertrain and control) into a single compact module positioned between the chassis and the wheel. As the first company to FMVSS certify a fully by-wire vehicle in the U.S., REE’s proprietary by-wire technology for drive, steer and brake control eliminates the need for mechanical connection. Using four identical REEcorners® enables REE to make the industry’s flattest EV platforms with more room for passengers, cargo and batteries. REE platforms are future proofed, autonomous capable, offer a low TCO, and drastically reduce the time to market for fleets looking to electrify. To learn more visit


Pritchard Media Contact:

Matt Bradley

Chief Marketing Officer, Pritchard Companies



REE Media Contact

Malory Van Guilder

Skyya PR for REE Automotive

+1 651.335.0585


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